Hi! I'm Sara.

I’m an Austin-based UX Leader with a passion for design systems, clean design and delicious tacos.

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A bit about me

With over 20 years in the design industry, I have a wealth of experience shipping world-class products across a broad range of industries.

As a seasoned UX leader, I bring together world-class design and data-driven insights to create user-centered solutions. I specialize in creating and maintaining robust design systems, setting the strategic vision for digital products, and cultivating strong relationships with technical and product stakeholders to achieve elegant and impactful outcomes.

Outside of work, you’ll find me planning my next big travel adventure (up this summer: an epic family road trip to the northeast), building tables, laser cutting, and trying not to kill the plants in my garden.

Sara Wingfield

Recent work

A collection of recent projects I’ve worked on.

See my portfolio

Resume

2023 – Present

UX Lead @ Apple

  • Lead user experience design and create and manage the Cornerstone design system for Apple’s digital asset management (DAM) tool for Apple TV+, Apple Music Radio, and additional Apple teams

  • Create a compelling vision for DAM’s future functionality and experience

  • Build strong relationships with stakeholders, listening to their needs and garnering buy-in on proposed solutions, and driving collaboration with cross-functional development teams to deliver on those solutions

  • Lead and mentor designers

2017 – 2023

UX Design Lead @ argodesign

  • Solved complex business problems for world-class clients in cross-functional teams with strategy, client design teams, developers, and stakeholders
  • Established and maintained design systems and guidelines for multiple clients, and mentored younger designers on the team
  • Gathered requirements via research sessions, workshops, and interviews, crafted end-to-end journeys ensuring short- and long- term success, and presented solutions and rationale to stakeholders and executive leadership

2022 – Present

Lecturer @ University of Texas Austin

  • Teach the Design Thinking course for UT’s School of Design and Creative Technology focused on design thinking principles and how to use them in real-world applications
  • Develop curricula and course material to present engaging lectures to students from multiple majors and disciplines
  • Create and guide a design project where students collaborate and receive hands-on experience in a real-world setting
  • Mentor students in design strategies, deliver actionable feedback, and coach them in their work

2016 – 2017

Senior Art Director @ HumanN

  • Managed the design, delivery, and testing of marketing campaigns
  • Directed designers’ project schedules, timelines, and deliverables
  • Developed a project management process for design requests across the organization

2015 – 2016

Senior Design Manager @ FramesDirect.com

  • Led comprehensive research, design, and testing initiatives to overhaul a complex e-commerce interface for ordering prescription glasses
  • Directed a design team in crafting impactful marketing campaigns while overseeing project schedules, timelines, and deliverables
  • Engaged in collaborative efforts with cross-functional stakeholders to execute focused campaigns and successfully reach sales targets

2013 – 2015

Marketing Design Manager, North America @ HomeAway

  • Managed a cross-functional team of designers, developers, and video editors in the design and development of international marketing campaigns for 10+ global brands
  • Created a robust global project management process, from initial stakeholder request, to design review and approval, through project delivery, and created and managed a design system and templates for more efficient design production
  • Directed design resource scheduling, ensuring efficient use of the team’s time and skill-set
  • Established strong relationships with stakeholders, cross-functional partners, and executives while collaborating with other teams to develop cohesive solutions for shared problems

Skills

  • Design Language Systems
  • Design Team Leadership
  • Product Strategy
  • Systems Design
  • UX Design
  • Interaction Design
  • Visual Design
  • Figma
  • HTML/CSS
  • User Research
  • Journey Maps
  • Information Architecture
  • Generative AI

Some of the brands I’ve partnered with: